Frank Design - 42nd Street

WEB
42nd Street

'Frank helped the client keep in touch with their customers more effectively'

42nd Street is Manchester’s longest running Indie nightclub. The client is proud of the City’s musical heritage and wanted to commission a new website that would give them greater interaction with their customers, They wanted to introduce a membership scheme to make special offers available to members, promote their new Monday club night, give members a facility to communicate with each other that they could access and get feedback from their customers about existing nights and services. They also wanted to build customer loyalty and reinforce their position as Manchester’s most consistently sold-out Indie club.

Frank designed a map-based site emphasising the geography of the club and it’s place in the City. A login area lets users become members and access exclusive content, capturing new member data for future marketing use. Once a site user has registered as a member, they can access benefit vouchers redeemable at the club. Each club night has it’s own page which DJ’s can update, publishing their play list from the previous night or uploading photos. To promote the clients Monday night, reduced price admission vouchers are available through the site. The site is fully content managed and contains a message board moderated by the client where they can canvas opinions from members and gain customer feedback.