The Brief
The Sport Business is a Community Interest Company that brings together private investors and sports projects in the North West. Their central aim is to create clear and sustainable benefits to the community whilst maximising returns for the private investor.
The brief was to create an individual, memorable brand identity and to define a brand style that would accurately position the company as an credible , experienced organisation operating in the sports and business sectors.
Frank designed The Sport Business identity and developed the brand to work across a full suite of on and offline marketing materials.
The Solution
The Sport Business Website provides a high impact first page combined with accessible internal pages to make their central message easy to understand. for users unfamiliar with the companies work. Version one of their web presence concentrates on providing customers with summary business information, while version two has increased the site's multimedia capabilities, enabling the company to show exclusive video content featuring a selection of their high profile clients.