The Brief
Reel Appeal are a specialist printers based in Lees, Oldham. As a division of Brook & Learoyd printers, Reel Appeal fullfill much of their work as a white label supplier of niche print products, such as mini leaflet labels. The brief was to provide the client with a easy to navigate site that would quickly enable prospective customers to understand exactly what Reel Appeal do and where they add value, as well as demonstrate their products whilst establishing company credibility.
Reel Appeal also wanted to build relationships with new customers located outside their immediate North West customer base, which had traditionally provided them with most of their business.
The Solution
Content for each transition within the animated galleries can be changed by the site admin at Reel Appeal, as can the client logos within the company logo rotator situated on the site home page. The combination of HTML site framework with animated inserts allows the site to enjoy a degree of interactivity whilst maintaining an all-important search engine friendly build. The success of the site can be measured by the significant increase in national enquiries and orders experienced by Reel Appeal since the site has gone live.
The Reel Appeal site provides comprehensive product information in a quick to view animated gallery showcasing core product and selected case study information.