The Brief
Forever Manchester is a brand new fundraising initiative from The Community Foundation for Greater Manchester. The purpose of the initiative is to raise four million pounds over four years of fundraising via individual and corporate donations, sponsors, events and shows. When the total figure has been raised, the government will match fund, providing Forever Manchester with eight million pounds of investment in local initiatives, worthy causes and community projects. Frank Design were asked to work with Fido PR and CFFGM to design and develop a site worthy of this most deserving of causes. Needing to enthuse and engage the whole of Greater Manchester, from individual to corporate donors, Forever Manchester wanted a site that would appeal to all potential supporters and would enable a broad cross section of Greater Mancunians to get involved and contribute donations, time, ideas or just enthusiasm.
Forever Manchester revolutionised the way Community Foundations raised both money and their profile.The site is interactive and inclusive, highly stylised and remain sa key component in raising awareness and publicity for Forever Manchester.
The Solution
Frank designed and built a HTML and Flash animated site based around the concept of philan-therapy and taking influences from a famous Ian Brown quote; 'Manchester has everything.. the only thing that's missing is a beach'. An interactive map of Greater Manchester was designed which enables site users to explore Manchester Island, select their choice of building and then add to their chosen area within Greater Manchester.
For a small donation, users customise their building, add their choice of text and their website link. The site also enables Forever Manchester to offer a tiered selection of donation options, sell tickets for forthcoming events online, build customer profiles of donors and allows site users to publicise the site virally. The website provides an integral part of Forever Manchesters fund raising strategy and can process automated donations from users, providing a 24-7 fundraising resource that generates donations and opens a new revenue stream for CFGM.