The Brief
Fledglings operate education and childcare centres across the Greater Manchester area, providing their children with a broad range of early learning skills. Fledglings asked Frank Design to provide a integrated marketing campaign that would help the company to increase occupancy to 100% across all nurseries. With premises in a diverse number of locations, each centre had to be treated individually.
Frank developed a new brand identity for Fledglings, designed new brochures and printed materials, then storyboarded, filmed and developed promotional video to form the basis of a multimedia CD-R. The video aimed to give parents a taste of life at the nursery from a childs perspective. The marketing pack was then distributed to parents and guardians making an enquiry to Fledglings.
The Solution
Within 3 months of the new brand and associated marketing materials launch and distribution, Fledglings occupancy rose from 70% to 100% occupancy.
Click here to contact Frank Design and request a free sample of the Fledglings marketing pack.