The Brief
Bravara is a premium lager imported direct from Brazil by Halewood International limited, a producer and supplier of wines and spirits based in Huyton, Merseyside. Halewood asked Frank to design and produce the UK website for Bravara, a product they had introduced to the UK in 2004. The site needed to capture the essence of Brazilian popular culture whilst promoting this as a brand value desirable to the target consumer group.
The Bravara team approached Frank to create a site which would reflect its brand values and appeal to its target market.
The Solution
Frank designed a site based on themes of Brazilian culture, focusing on the beach, music and good times. A virtual beach bar was designed along with a character led animated introduction guiding users through the site. Site language and content was used to speak directly to the target age group specified in the consumer profile. A members area enabled users to access exclusive competitions, with the data captured being used by Halewood for future E-marketing campaigns.
Molson PLC, Bravara's Canadian license holders, named the UK site Best Global Bravara Website.