Established 1977 is a boutique and clothing manufacturer based in London. Est 1977 asked Frank to design an online boutique that will help build and strengthen long lasting relationships between customer and company and provide access to new customers from outside their immediate geographical area. One of Established 1977's strengths is in providing a 'personal shopper' style guide and advice service to their customers. They wanted to ensure that this strength was maintained once their online boutique was open.
Estelle, Established 1977's virtual guide helps customers to browse their collection, begin a dialogue and provide helpful, personal advice based on each customers previous purchases and wish list wants. The site shop uses a product zoom feature that enables online shoppers to view multiple images of each product in detail, allowing users to view intricate clothing detail online and removing barriers from making a sale.