...and all-round clever-clogs PR agency, Fido PR (Winners of Freshest PR consultancy team at the Fresh PR awards 2009) asked Frank Design to develop a new site that would enable their existing and potential new clients to gain an overview of the business, understand Fidos specialist sectors, the high level of service provided and introduce each member of the team online. Fido wanted a site that would build credibility in the high level of service the agency provide but would also enable the agency to build long-lasting relationships with users by stimulating online discussion and user feedback. They wanted to generate repeat visits by building a site that doesn't just provide typical PR campaign information, but would give users reasons to come back to the site regularly by providing free content vital for seasoned PR professionals or future PR stars.
Frank developed a content managed site which included an exclusive members area. Users have to register their contact details before viewing, which helped Fido to build a database of new contacts whilst giving users access to exclusive industry documents and generating repeat site hits. Site content can be distributed via all leading social networking sites and users can comment on site articles and interact via the comments boards that accompany each news article. Fido have the ability to turn the comments on or off within the site CMS and can manage the site in-house, reducing the need for annual site maintenance spend. Having advised Fido on the most cost effective ways to get high rankings on Google, Fido now have a slick, easy to use interface that performs well in local PR agency Google searches whilst providing an accurate representation of the busy agency.