Fledglings operate nurseries across the Greater Manchester area, providing their children with a broad range of early learning skills and educational grounding. The brief was to increase Fledglings occupancy to 100% across all nurseries. Frank developed a new brand for Fledglings, designed their new brochures and printed materials, then storyboarded, filmed and developed a promotional video to be distributed as a multimedia CD-R. The video aimed to give parents a taste of life at the nursery from a childs perspective. The marketing pack was then distributed to parents and guardians making an enquiry to Fledglings.
Within 3 months of the new brand and associated marketing materials launch and distribution, Fledglings occupancy rose from 70% to 100% occupancy. Contact Frank Design for a free sample of the Fledglings marketing pack.