The Sport Business is a Community Interest Company that brings together private investors and sports projects in the North West. Their central aim is to create clear and sustainable benefits to the community whilst maximising returns for the private investor. The brief was to create an individual, memorable brand identity and to define a brand style that would accurately position the company as an organisation operating in the sports and business sectors.
Frank designed the identity for the Sport business and developed the brand to be applied to various printed marketing materials. Version one of their web presence concentrates on providing their customers with summary business information, while version two will increase the sites multimedia capabilities whilst enabling the company to show exclusive video content featuring a selection of their high profile clients.