Reel Appeal are a specialist printers based in Lees, Oldham. As a division of Brook & Learoyd printers, Reel Appeal fulfil much of their work as a white label supplier of niche print products, such as mini leaflet labels. The brief was to provide the client with a easy to navigate site that would quickly enable prospective customers to understand exctly what Reel Appeal do and where they add value, as well as demonstrate their products whilst establishing company credibility.
The Reel Appeal site provides comprehensive product information in a quick to view animated gallery showcasing core product and selected case study information. Content for each transition within the animated galleries can be changed by the site admin at Reel Appeal, as can the client logos within the company logo rotator situated on the site home page. The combination of HTML site framework with animated inserts allows the site to enjoy a degree of interactivity whilst maintaining an all-important search engine friendly build. The success of the site can be measured by the sharp increase in national enquiries experienced by Reel Appeal since the site has gone live.